GO TO YOUR SPICY PLACE
Despite having legions of devoted fans overseas, their own funky style, and serving delicious Afro-Portugese fusion cuisine, Nando’s was having trouble gaining the attention of diners in the United States.
To put Nando's on the map we created an awareness campaign positioning the brand as a vibrant, flavor-filled escape from a sea of bland, same-y options.
The results? Recognition of the brand increased, ad engagement was well above the industry standard, and most importantly, sales went up.
(Work created at Our Man In Havana)