HYATT CENTRIC
Branding & Identity Design
In 2015 Hyatt hotels launched its newest brand, Hyatt Centric. Designed to appeal to the modern traveler, Hyatt Centric offers carefully curated essentials with local touches unique to each hotel.
With diverse, location-specific properties all over the world, the challenge was to create a single-minded, unified brand platform that could work seamlessly across all consumer touch points.
Using the visual language of travel iconography as an inspiration, we created an identity that spoke to the core purpose of the brand: serving as a home base for guests to get out and explore the destination.
Centric is now Hyatt’s fastest growing brand, with 29 locations and counting all over the globe.
